SportSmart Futures
Programme Case Study

The SportSmart Futures Programme combines sport, entrepreneurship, and personal development to help young people build confidence, leadership skills, and pathways to sustainable livelihoods.

112+

YOUTH ENGAGED

03

COHORTS

R24,000+

SEED CAPITAL PLEDGED

Why This Project Matters

R50
Billion

Estimated contribution of sport to the South African economy annually.

Source: EMW Global – Around the world: South Africa Report

Yet many young athletes, coaches, and volunteers struggle to access sustainable economic

At the same time, South Africa’s informal economy
supports over 3 million livelihoods.

The challenge is not potential.

The challenge is connecting young people to
opportunity.

The SportSmart Futures Model

Four editable stages connect sport participation to sustainable economic pathways.

Sport

Leadership

Discipline

Teamwork

Personal Development

Personal branding

Confidence

Self-belief

Communication

Entrepreneurship

Business fundamentals

Opportunity identification

Pitching

Sustainable Livelihoods

Micro-businesses

Coaching opportunities

Employment readiness

Future pathways

See The Impact

See how sport becomes a pathway to entrepreneurship, leadership, and opportunity.

Real Stories. Real Growth

Hear directly from participants whose journeys challenged limiting beliefs and unlocked new possibilities.

WATCH STORY >

The Business & Brand Boosters

Develop ideas

Pitch concepts

Coaching & feedback

Ideas recognised

Seed capital pledged

R24,000

Seed capital pledged to Business Booster winners

Programme Impact
Snapshot

112

YOUTH PARTICIPANTS

03

COHORTS DELIVERED

12

WEEKS PER COHORT

R24,000

SEED CAPITAL PLEDGED

Multiple

MICRO-BUSINESSES LAUNCHED

1

SHARED VISION

Powered By Collaboration

The SportSmart Futures Programme demonstrates what becomes possible when organisations from different fields of expertise collaborate around a shared vision for youth development.